Meet the Team
We’re a small crew with big taste.
From sourcing to sipping, logistics to design, we’re hands-on, wine-obsessed, and a little too passionate about getting the right bottles into the right hands. Get to know the people behind the pours.
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We’re Axel & Cedric,
We loved wine - the real stuff - and spent years chasing it through vineyards, cellar doors, and backroad tastings across France.
Since 2016, we took a leap and launched Glouglou Wines in Vietnam. Backed by V&B France and armed with zero suits but plenty of heart, we built a business on one belief: great wine should be honest, approachable, and ridiculously good.
Since then, we’ve worked with chefs, hotels, restaurants, and curious drinkers like you to build something better: a wine experience that feels more human, more joyful, more you.
Whether you’re opening a bottle for your guests or just your couch, we’re here for it. Let’s make it glouglou.
We launched Glouglou Wines as part of the V&B France family. From day one, we’ve shared the same mindset: break the rules (a little), trust your taste, and build something that lasts.
V&B started with one shop and turned it into 300 across France and the UK, blending retail and bar culture in a way that feels natural. They throw one of France’s biggest music festivals, sponsor rugby teams, and support wild ocean races — all with the same energy we bring to wine.
That’s our foundation too. With V&B, we have the structure, scale, and spirit to do things differently in Vietnam.
